Boston Consulting Group
/In 2018, Pamela Diaz Martinez got the opportunity to work with an art consultant for the new Boston Consulting Group (BCG) office space. Martinez met art consultant Dot Moye during a SeekATL event. After connecting, Moye reached out to Martinez for a creative partnership as BCG was looking to feature Atlanta artists in their office. Moye looked through Martinez’s artwork and selected four pieces from the El Viento series to furnish the brand new Boston Consulting Company office in Atlanta. Martinez had the opportunity to work with Doug Honabach, a custom furniture designer at Houzz, to design a back piece to support the drawings. Together, they created a wooden wedge, rather than a traditional frame, to compliment and back the drawings.
The four selected drawings were originally a part of the El Viento series, a collection of 29 works based on Martinez’s interpretation of the first and second verses of the Bible. All of the pieces in the El Viento series were created during Martinez’s Hannacc Residence for Arts and Creativity in Barcelona, Spain in 2017. Martinez’s typical artist process was dramatically altered for this series as she had to figure out how to create art that could also be stored and transported in a suitcase across the ocean. Instead of drawing freehanded, Martinez experimented with digital media and stencils. Martinez found inspiration for her art by sourcing images of modern and brutalist architecture. The found images were then distorted in Photoshop to create a desirable composition. Once the images were formed to her liking, Martinez traced the computer screen to make and cut out a stencil. The stencils were placed onto black card stock and colored over by pastels on cotton balls. Upon completion, these works were brought back to Atlanta and are now hanging in the hallways of the BCG office.